The Business Launch Kit

Turn your business idea into a real, launch-ready business.

Starting a business can feel overwhelming. There are names to choose, customers to understand, branding to create, websites to build, and marketing to figure out.

The Business Launch Kit brings it all together in one practical, step-by-step system.

Created by digital marketing expert and Fome Agency founder Dayana Nikolova, this guide gives you the frameworks, checklists, worksheets and AI prompts you need to go from business idea to launch – without wasting weeks trying to figure everything out yourself.

No fluff. No complicated business jargon. Just practical steps you can actually follow.

Everything you need to launch with confidence

You don’t need another course with hours of videos to watch.

You need to know what to do, in what order, and how to actually get it done.

The Business Launch Kit walks you through the key decisions behind a successful launch – from validating your idea and defining your brand to building your website and finding your first customers.

Inside the kit, you'll learn how to:

Validate your business idea

Make sure there is a real problem, a real customer and a real opportunity before investing your time and money.

Build a brand that makes sense

Define your brand personality, colours, fonts, voice and visual direction without needing to be a designer.

Understand your ideal customer

Get clear on who you're trying to reach, what they need, what they are struggling with and why they would choose you.

Get your business online

Choose the right platform, buy your domain, plan your website and set up the essential tools you need from day one.

Start attracting customers

Choose the right marketing channels, create your first month of content, start building an email list and put the foundations of your SEO in place.

Use AI to move faster

Get 21 ready-to-use AI prompts for business naming, branding, customer research, website copy, content, social media and email marketing.

What's inside?

Phase 01 - Validate & Name Your Business

Before you worry about logos and websites, make sure your idea has potential.

You’ll work through:

Business idea validation checklist
Business name brainstorming worksheet
Name scoring matrix
Domain and social handle checks
Business name availability guidance
AI prompts for generating and refining names

Stop overthinking. Start deciding.

Phase 02 - Define Your Brand Identity

Create a brand that looks and sounds consistent from the beginning.

You’ll define:

Your brand personality
Your brand archetype
Your colour palette
Your font pairing
Your visual direction
Your logo basics
Your brand voice

You’ll also create a simple one-page brand guide you can refer to whenever you create something for your business.

Phase 03 - Know Your Customer

Great marketing starts with understanding the person you’re trying to reach.

You’ll identify:

The specific problem you solve
Your ideal customer’s needs and frustrations
Their buying triggers
Their objections
What they have already tried
What would make them choose you
How your competitors are positioning themselves
What genuinely makes your business different

You’ll then turn this information into a clear value proposition you can use across your website, social media and marketing.

Phase 04 - Get Online

You don’t need a complicated website to get started. You need the right foundations.

Inside this phase you’ll find:

Domain buying guidance
Website platform comparison
A complete 5-page website blueprint
Essential website content
Google Analytics setup
Google Search Console
Email marketing
Social media setup
Google Business Profile
Essential launch tools

You’ll know exactly what your website needs – and what it doesn’t.

Phase 05 - Get Your First Customers

Once you’re online, it’s time to start getting seen.

You’ll learn how to:

Choose the right marketing channels
Create your first 30 days of content
Start building an email list
Create a simple lead magnet
Build a welcome email sequence
Put basic SEO foundations in place
Create content your customers are actually searching for

The goal isn’t to be everywhere.

It’s to focus on the channels that make sense for your business and use them consistently.

Plus: The AI Toolkit

You’ll also get a complete library of 21 copy-and-paste AI prompts covering:

Use them with ChatGPT or Claude to speed up the work – while keeping your own experience and voice at the centre.

This is FOR you if:

You're starting a new business and don't know where to begin
You have an idea but need a clear plan
You're overwhelmed by everything involved in launching
You want to build your brand and website yourself
You want a clear roadmap instead of jumping between hundreds of online resources

This is NOT for you if:

You already have an established business with a brand and website
You are looking for advanced marketing strategies (Facebook Ads, funnels, etc.)
You want someone to build everything for you (this is a do-it-yourself kit)
You are not willing to put in a weekend of focused work

Two formats. One price. Use whichever works for you.

Notion workspace:

Duplicate it into your Notion account and work through it interactively. Fillable fields, progress tracking, databases, and toggle sections. It feels like an app guiding you through every decision.

PDF bundle:

A beautifully designed downloadable guide you can print, annotate, and reference offline. Every worksheet, checklist, and prompt in a format that works on any device.

You get both. Instantly. The moment you purchase.

Get the Complete Business Launch Kit

Everything above. Both formats. Instant access.

Tier 1 - Starter

Self-guided digital products for business owners who want to take action themselves.

£27

BEST VALUE

Tier 2 - Complete

Expert-led strategy for business owners who want a clear, custom plan to grow.

£47

* A branding consultation alone costs £500+. A basic website build starts at £1,000+. A marketing strategy session runs £300+. This kit covers all three for less than a decent takeaway for two.

FAQs

Is this workbook beginner-friendly?

Absolutely. This kit was designed for complete beginners. Every step is explained in plain English with screenshots where needed. If you can follow a recipe, you can follow this kit. Plus, the AI prompts do the hard thinking for you – just copy, paste, and customise.

I do not use Notion. Is the PDF enough?

Yes. The PDF contains 100% of the same content as the Notion workspace. You will not miss anything. That said, Notion is free and the workspace version is interactive – you might find you love it.

I do not have a business idea yet. Should I wait?

Phase 1 actually starts with idea validation, so this kit is perfect if you are still figuring things out. The worksheets and AI prompts will help you clarify your idea, not just execute on one.

How is this different from all the free content online?

Free content tells you what to do. This kit tells you what to do, gives you the templates to do it, and includes AI prompts that do the heavy lifting. It is the difference between watching a cooking show and being handed the recipe with pre-measured ingredients.

How long will it take to complete?

Most people complete the core phases in a weekend (8-12 hours of focused work). You can also work through it at your own pace – there is no expiry and no rush.

Is there a refund policy?

Because this is a digital product with instant access, I [do/do not] offer refunds. However, if you work through the kit and genuinely feel it did not help, reach out to [your email] and I will make it right.

You have spent enough time thinking about starting. This is the weekend you actually do it.

The Business Launch Kit is waiting for you. Five phases. Clear steps. AI-powered shortcuts. Everything you need to go from idea to action – starting today.