Terms & Conditions
Last updated: 31 July 2026
1. Introduction
These terms and conditions (“Terms”) govern your use of dayananikolova.com (the “Site”) and any purchase of digital products or services from it. The Site is operated by Dayana Nikolova, based in London, United Kingdom (“we”, “us”, “our”). By using the Site or placing an order, you agree to these Terms. If you do not agree, please do not use the Site.
Contact: hello@dayananikolova.com
2. Use of the Site
You may use the Site for lawful purposes only. You must not attempt to gain unauthorised access to the Site, interfere with its operation, introduce malicious code, or use its content in any way that infringes our rights or the rights of others.
3. Intellectual property
All content on the Site – including text, guides, workbooks, images, branding, and design – is owned by or licensed to us and is protected by copyright and other intellectual property laws. Third-party brand names and logos shown on the Site belong to their respective owners and are displayed to describe past collaborations only; no endorsement is implied.
4. Digital products and ordering
The Site sells digital products (such as ebooks, guides, and workbooks) and digital services (such as the Custom Marketing Plan). When you place an order, you will receive an order confirmation by email; a contract is formed when we send that confirmation. We reserve the right to refuse or cancel an order – for example, where there is a pricing error – in which case you will receive a full refund.
5. Prices and payment
All prices are shown in pounds sterling (GBP). Payment is taken securely at checkout via Stripe, including payment methods offered through Stripe such as Klarna. Products are delivered only once payment has cleared. We may change prices at any time, but changes will not affect orders already confirmed.
6. Delivery of digital content
Digital products are delivered by download link and/or email immediately or shortly after purchase. If you do not receive your product within a reasonable time, check your spam folder first, then contact hello@dayananikolova.com and we will resend it.
7. Cancellations and refunds
Under the Consumer Contracts Regulations 2013, consumers normally have a 14-day right to cancel. For digital content delivered immediately, you consent at checkout to immediate delivery and acknowledge that you lose the statutory right to cancel once the download or delivery begins.
This does not affect your statutory rights under the Consumer Rights Act 2015: if a digital product is faulty, not as described, or of unsatisfactory quality, you are entitled to a repair, replacement, or refund. To raise an issue, email hello@dayananikolova.com.
8. Custom Marketing Plan service
The Custom Marketing Plan is prepared individually for your business based on the information you provide in the intake questionnaire. Delivery is within 7 days of receiving your completed questionnaire, and any included revisions are as described on the product page at the time of purchase. Because work begins promptly and the deliverable is personalised, the 14-day cancellation right ends once work has begun with your agreement; before then, you may cancel for a full refund. The quality and relevance of the plan depends on the accuracy and completeness of the information you supply.
9. Licence and permitted use
When you buy a digital product, you receive a personal, non-exclusive, non-transferable licence to use it for your own business or personal learning. You must not:
- Resell, redistribute, share, or publish the product or any part of it
- Upload it to file-sharing services or include it in paid or free bundles
- Present the content as your own work or remove any branding or notices
If you would like to license content for team or commercial use, contact us to discuss terms.
10. No guarantee of results
Our guides, workbooks, plans, and advice are based on genuine professional experience, but they are provided for general information and educational purposes. Business results depend on many factors outside our control – including your market, execution, and budget – and we therefore do not guarantee any particular commercial outcome, ranking, traffic level, or revenue result from applying the material.
11. Limitation of liability
Nothing in these Terms excludes or limits our liability for death or personal injury caused by negligence, fraud, or any other liability that cannot lawfully be excluded. Subject to that, we are not liable for indirect or consequential losses, loss of profit, or loss of business arising from your use of the Site or its products, and our total liability in connection with any product or service is limited to the amount you paid for it.
12. Third-party links
The Site contains links to third-party websites, including fome.agency and social media platforms. We are not responsible for the content or privacy practices of third-party sites.
13. Privacy
Your personal data is handled in accordance with our Privacy Policy, available on the Site.
14. General
If any provision of these Terms is found to be unenforceable, the remaining provisions continue in full force. These Terms constitute the entire agreement between you and us regarding use of the Site. We may update these Terms from time to time; the version published on the Site at the time of your order applies to that order.
15. Governing law
These Terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction – except that if you are a consumer living elsewhere in the UK, you may also rely on the mandatory consumer protections and courts of your home nation.